Jakob, Jonas & Lucas
Brings nature and memory into the home
The poster carpenter was created in April 2020, when Jakob Friberg, Jonas Lundgaard Svendsen and Lucas Majgaard were all busy with thesis writing, so this time was also used to test the idea a bit. For example, they wrote a post in the Naturforeningsgruppen on Facebook about the members in the group having a favorite place, the post got more than 150 comments in a short time. So they quickly found out that their idea had potential, as well as how enthusiastic people were about the concept. "They loved the idea of having a memory hanging in the home". That is why they launched the Plakatsnedkeren at the end of September 2020.
The entire team is trained in creative subjects, which is also what has brought them together about Plakatsnedkeren. They all live in these urban environments and more and more of these places are popping up, there is concrete everywhere, "it's just unnatural to be in an environment of concrete, that's why we bring nature into the home." Nature is very important to the whole team and they care a lot about it, especially that they do not disturb nature. Therefore, they always make sure to get in touch with the relevant people and get permits in order to move into areas and take pictures.
The Corona pandemic was the one that got the team behind Plakatsnedkeren started, it was the one that kick-started it all. It did so when they were all sent home from their studies. Among other things, Jonas came back to nature, where he grew up and away from the concrete-filled environment where the university was located. "I came back to nature, it gave me a sense of deprivation that I wish I could take home with me when studies resumed at the university."
When they all finished their studies, they thought it was time to get out and do something, so they went to work more intensely with the Poster Carpenter. "There will not be a better time to start independently than now. So good things also came out of Corona, it brought us back to nature and gave the opportunity for the Poster Carpenter to flourish.”
Plakatsnedkeren
The poster carver takes pictures of scenic areas around the country of Denmark, they are all motifs from the air and represent the Danes' favorite nature places in Denmark. The team has equipped a VW transporter for a mobile office, so that they can get around to all the places where there is not necessarily the possibility of overnight accommodation, therefore it is also possible to sleep in the transporter.
Plakatsnedkeren can be compared to Dialect posters in that they both travel around Denmark and share the unique nature and dialect of the parts of the country.
The poster carpenter is about more than nature and bringing it into the home. For many, there is a certain memory behind the picture. People want to have taken a certain picture of nature because it contains a memory, for example a memory of a family member who has passed away or the first kiss. So even though people go high up in nature and nature is in focus, it is just as much the memory behind the image that is important. This is also why there may be images that not everyone will like, but which have a special meaning for the customer who ordered it: "The story behind the image is the most important thing, and it's great that it can be combined with nature.”
It is all the satisfied customers who drive the team behind Plakatsnedkeren, they get so many positive comments and fantastic stories about the photos they take for the customers. "It's amazing to hear the stories, which mean so much to people." Therefore, it is not about turnover, but to create a business that grows and thus gives growth to Plakatsnedkeren's partners and, of course, to perpetuate a memory, at the same time as nature is brought into the home.
A few good tips from the team behind the Plakatsnedkeren
"Sometimes you have to take two steps back to see the full picture."
"Believe in your own abilities."
"It may sound cliche, but I think you should get hold of Startup Central. For us, it has given us peace of mind that there has been a business partner for the practical things."
"Dare to throw yourself into it, try quietly and work it up before you start selling the house and car. If you don't have a lot of capital, there are other alternatives.”
"Follow your gut feeling, you can have many ideas, but not all of them necessarily turn into something."
"Always ask the customer, they have to be on board with the idea, otherwise it's useless."
"Always assess whether what the customer says is right or wrong, you name the product, you are the expert. They must not dictate everything.”
Startup Central has helped Plakatsnedkeren with that
"Startup Central has been involved from the fledgling idea until we really got down to business." At that time, the team behind Plakatsnedkeren was not that well known in the entrepreneurial universe, to use their own words, they were at a loss. In addition, there was a nervousness about coming into contact with the "wrong" people, people who had no intention of helping or cheering on their success, but who were focused on making money for themselves. Since money was tight, it wouldn't take many of these people before the budget would break.
Jakob, Jonas and Lucas got in touch with Startup Central and could quickly see that it would pay off for them to be a member. Especially because there are many start-up costs and Startup Central has good discounts for them through our partners. "The money was quickly earned home. So it didn't make sense not to do it.”
"Startup Central is a fantastic helping hand for entrepreneurs." The team says that there is always good advice to be had in the Startup Lounge group and that it is a strong community you create.
In addition, they want to strike an extra blow for the coaches. They deserve a big hand as they spend their time helping other entrepreneurs. They are all volunteers, so it is their free time they use, "time is the most important resource and they use it on us."
The two most important benefits from Startup Central's membership, as seen by the team behind Plakatsnedkeren, are: networking and discount deals. The money is small at the start, but with Startup Central's membership you save money. "The seal of quality is really valuable", Startup Central has done the research for one. This means that we have vetted our partners and coaches before they become part of Startup Central. In this way, we say good for them, they can be trusted, so to speak. "We believe in the business partner".
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