Asger Neidhardt & Mads Loichtl
Get energy in a natural way
Asger and Mads are two friends who have found an untouched market. Their entrepreneurial adventure with Matcha Energy started in the summer of 2020, when they set about researching and getting approvals for everything needed to start their business. It was a long, tedious process that has now borne fruit. Around February 2021, they went live with their webshop matcha-energy.dk.
They found their way to the untouched market on two occasions. First of all, they both focus on training and having a healthy and natural lifestyle. Precisely for this reason, they were surprised that there were no healthier alternatives to the many sugar- and chemical-containing energy drinks. We make many demands on our everyday food, but why not on the energy drink?
They tasted the many "different" energy drinks and concluded that they all more or less contain the same ingredients, synthetic flavors and thus also gave the same boring result. It seems that they are all more or less the same, just in different packaging.
"With Matcha Energy, we have solved this by making a 100% natural and organic energy drink, which gets its natural energy from unfiltered matcha powder. The market for energy drinks has hardly developed in the last several years, and we are changing that by offering a healthy alternative to the traditional energy drink." tell Asger and Mads.
The second instance in their journey to create a healthier energy drink occurred when Mads was at a wedding. Here he met a businessman who, to this day, is the producer behind Matcha Energy. Mads was hooked on Matcha and loved the benefits and amazing energy that came with it. At the party, Mads tasted some samples of what came to lay the foundation stone for Matcha Energy today.
After that, their business idea really got off the ground.
Asgers and Mads' idea with Matcha Energy is that you should not compromise on your health when you need an energy boost in everyday life. Therefore, they offer a natural drink that really stands out from other energy drinks on the market, "energy drink that goes the natural way."
The matcha product itself has a great history. The Japanese monks have used it for more than 1000 years. They quickly found that it improved their focus and kept their minds clear during their long meditation ceremonies. It is precisely this renewable and stable supply of energy, which dates back 1000 years to Japan, that Asger and Mads would like to offer everyone with their Matcha Energy.
Matcha Energy has had a flying start and is already landing deals with, among other things, a wholesaler that deals in organic products. Their passion for their business stems from the fact that they think it's cool, both the industry and their product. This is also good advice that they would like to pass on: "You have to think it's cool and you have to be able to stand up for what you do. It's not just about selling and keeping the money in mind, it's also important to enjoy the process."
Startup Central has helped Asger and Mads with
Asger and Mads got in touch with Startup Central when the telemarketer Mathias called them. He introduced them to what Startup Central could help them with, and it made sense to Asger and Mads. It had to be tried out, and there was definitely something to grab onto.
It had to be tried out, and there was definitely something to deal with. They were dealing with a completely new company and in the startup phase there are always a lot of legal things that you have no idea about. That was actually also the reason why they became members – you could get a lot of knowledge and sparring for your startup phase. It is always expensive to start a business, and for Asger and Mads it was also the case. Therefore, they specifically used the offers from Startup Central. In addition, the coaches have been very helpful; "Not everyone has figured something out, but it's always nice to talk about things. And then it's good to have access to the contacts, so you can always look for answers," say Asger and Mads.
Follow Asgers and Mads' entrepreneurial journey
The team behind Startup Central is very much looking forward to following Asgers and Mads' entrepreneurial journey. We're sure they're headed for the stars.
We hope that their story can inspire other young entrepreneurs to dare to take the leap into entrepreneurship and live out their dream. Asger and Mads are a good example of this - you have to do what you are passionate about.
If you also want to follow their entrepreneurial journey, you can visit their website Matcha Energy or follow them on Facebook and Instagram.
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