Slogan
What is a slogan?
A slogan should be a short and concrete wording that can be used repeatedly in a company's marketing.
A slogan can help customers and potential customers remember and understand your brand and product.
It can be difficult to come up with a good slogan, but it is important that it is relevant in relation to the brand and then it must be formulated well. A slogan must be creative and fun, as it can make it even easier to remember.
Keep in mind that it is not a necessity for a company to have a slogan. A slogan can in many cases promise the consumer something and thus be a form of a sales argument.
Examples of well-known international slogans:
- Nike - "Just do it"
- Red Bull - "Red Bull gives you wings"
- McDonald's - "I'm lovin 'it "