Transparency
What is transparency?
Transparency can also be mentioned as translucent, openness and clear.
With transparency you hide nothing and it is something that is easy to understand and clear.
Transparency can be crucial for how your customers perceive their company. It is an advantage to run a transparent company, as it will create trust and credibility towards one's stakeholders, such as customers and partners. Running a transparent company can be seen by being open and clear in your communication and actions, your trading conditions are clear and you are honest in your communication. The most important thing is to be honest, so that your stakeholders get a perception that the company is credible and trustworthy.
This is especially important within charities, here the perception is often that it is the director who gets a high salary and thus goes the money you have donated not for the purpose for which they were intended. However, if the company is transparent in its communication, the person donating will be more confident in donating and the company will be perceived as credible and trustworthy.
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