Gamification
What is gamification?
Gamification is digital user experience that incorporates elements and mechanisms from games. It is widely used in digital learning as the game part can increase one's engagement. A gamification element that is frequently seen on websites and webshops is a wheel of fortune where you can spin the wheel and win some prizes.
With gamification, you have the opportunity to influence your potential customers through behavioral psychology, completely without being a specialist in the field. You may engage, support, or completely change the behavior of your potential customers for the benefit of your business. The potential customer will not feel manipulated, they will feel entertained and recognized.
We are often governed by our emotions and it is precisely these that gamification provides. For example, FOMO is used a lot in gamification. Fear of missing out, a feeling in the potential customer that they are missing something can be obtained through gamification, it makes the potential customer jump in immediately so the customer do not miss anything and get a feeling of annoyance if the person did not do so. You may benefit from reading more about forms of appeal.
This method can thus help to support your growth in the company.
If you are curious to show more about gamification, you can read the blog about it.
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