What can I help with?
I am a seasoned professional in what started as Direct Marketing, which today is part of CRM - Customer Relationship Management. I call it Customer-Driven Marketing, because now it is the customer who, by virtue of modern technology, decides the relationship with the company - which facilitates the dialogue on relevant platforms. In relevant channels. Off- and online.
My competencies can especially benefit Startup Central members further with:
- Evaluation of plan for/previous marketing and plan for future with recommendation of the most appropriate/profitable course
- Creation/qualification/relevant utilization of a customer and subject database as a basis for 1: 1 marketing
- Creative development of dialogue concepts and dialogue text
- General digitization of marketing
Contact me and let us clarify together how YOUR company utilizes this discipline most appropriately.
Draw on my experience/competencies so you avoid pitfalls ... prepare well to meet the challenges ... and earn the well-deserved success!
My professional background
30+ years of experience in developing profitable customer relationships and creative solutions:
- Co-founder of Wunderman, the first Direct Marketing agency in Denmark
- Independent consultant/consultant in DIRECTion Marketing
- Copywriter with a focus on dialogue and response
- Course manager and teacher at DM Skolen (DM School)
- Board member of Dansk Markedsføring
- Course leader and lecturer at the CRM Academy
- Head of DM/CRM network in Dansk Markedsføring
- Course manager and lecturer at Relationship Management
- Teacher and supervisor in Relationship Marketing at the Mediehøjskolen
- Teaches Customer Driven Marketing at the Danish Technological Institute
- Head of the Network “Data-Driven Marketing”
- Chairman of the Direct Marketing Board of Dansk Markedsføring
Competencies I have acquired that can benefit entrepreneurs, the self-employed and freelancers:
- How to optimally integrate customer-driven relationship marketing into the marketing plan Creativity
- How to develop the relevant concept and the text with the desired effect
- How to market-orientate and further develop the customer/topic database
- How to ensure proper execution of projects - from preparation to performance measurement Usability
- How to optimize usability and interaction on the website/in social media Workshops
- How to adapt and train the organization to new, customer-driven challenges
My general response time:
- Answer a request/inquiry for help no later than the next day
- Answers in the form of presentations depend on the nature of the case and assignments