What can I help with?

I am a seasoned professional in what started as Direct Marketing, which today is part of CRM - Customer Relationship Management. I call it Customer-Driven Marketing, because now it is the customer who, by virtue of modern technology, decides the relationship with the company - which facilitates the dialogue on relevant platforms. In relevant channels. Off- and online.

My competencies can especially benefit Startup Central members further with:

• Evaluation of plan for/previous marketing and plan for future with recommendation of the most appropriate/profitable course
• Creation/qualification/relevant utilization of a customer and subject database as a basis for 1: 1 marketing
• Creative development of dialogue concepts and dialogue text
• General digitization of marketing

Contact me and let us clarify together how YOUR company utilizes this discipline most appropriately.

Draw on my experience/competencies so you avoid pitfalls ... prepare well to meet the challenges ... and earn the well-deserved success!

My profile

My professional background

30+ years of experience in developing profitable customer relationships and creative solutions:

• Co-founder of Wunderman, the first Direct Marketing agency in Denmark
• Independent consultant/consultant in DIRECTion Marketing
• Copywriter with a focus on dialogue and response
• Course manager and teacher at DM Skolen (DM School)
• Board member of Dansk Markedsføring
• Course leader and lecturer at the CRM Academy
• Head of DM/CRM network in Dansk Markedsføring
• Course manager and lecturer at Relationship Management
• Teacher and supervisor in Relationship Marketing at the Mediehøjskolen
• Teaches Customer Driven Marketing at the Danish Technological Institute
• Head of the Network “Data-Driven Marketing”
• Chairman of the Direct Marketing Board of Dansk Markedsføring

Competencies I have acquired that can benefit entrepreneurs, the self-employed and freelancers:

Strategy

• How to optimally integrate customer-driven relationship marketing into the marketing plan Creativity
• How to develop the relevant concept and the text with the desired effect

Database

• How to market-orientate and further develop the customer/topic database

Project management

• How to ensure proper execution of projects - from preparation to performance measurement Usability
• How to optimize usability and interaction on the website/in social media Workshops
• How to adapt and train the organization to new, customer-driven challenges

My general response time:

• Answer a request/inquiry for help no later than the next day
• Answers in the form of presentations depend on the nature of the case and assignments