Do you dream of starting a webshop? Here are 3 mistakes you should avoid as a new webshop owner.
1. Too little niche focus
One place where many webshop owners make a big mistake is that they start out with an overly broad product range. Many webshops start out as the online version of Føtex, where you can find everything from HDMI cables to socks.
Focus, focus and focus are the key words when you have to put together your product range. Better to have everything within one product category than to have a little of everything within different product groups.
Let's say you want to have an online clothing store, then you should first start by conquering a market within clothing and become the king in that field.
It could, for example, be men's trousers, where you get a huge selection of men's trousers. It is also easier to have a strong identity when you focus on one area.
In addition, it will also be cheaper for you to market your webshop, as you have an easier time converting your visitors into customers, as you have a deep selection within the clothing category that the visitors are looking for.
2. Too little focus on web design and user experience
We Danes are used to shopping at great webshops and navigating around state-of-the-art websites that make Amazon look like something from 1995.
Although you may not have a huge initial budget to have a new and modern design prepared, it is still an area that you must not deprioritize. Especially as a new player on the market, it is essential that your webshop appears trustworthy and serious. A nice web design can help lift that experience to new heights.
If you have a small budget for design, then it is recommended to use the shop system Shopify, they have quite a few cool ready-made themes that you can build on.
In addition to the design of the webshop, you must also remember to present your information, contact information, etc. A webshop's "about us" page is one of the most visited pages, and you must take advantage of that. Here you have plenty of opportunity to talk about your vision and show your contact information. Here you can see [an example][1] of a nice "about us" page.
3. Too little testing of marketing channels
One place where you can win back some lost revenue is by testing many more marketing channels and seeing if you can pick up some profit on those channels.
One place you should look first is Google. Before you start throwing a lot of resources into SEO, you should first test whether Google is even the right marketing channel for you.
It would be a pity to spend several thousand kroner on SEO, where you then find out that you cannot make money on that channel.
Therefore, you should start by spending some money on Adwords, that is, the paid advertisements, where you get traffic and visibility immediately.
If you can't get any revenue from adwords, then the chance is very small whether you can make money from the organic results.
[1]: [https://inspo.dk][1]
This blog has been translated by Startup Central.