The 3 essential email marketing flows for webshops | Startup Central
Do you want to increase your sales and turnover on your webshop? Here are 3 mail flows that can help you do that.
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Are you the owner of a webshop and want to increase your sales and turnover? Then email marketing is a good place to start. It is one of the most cost-effective ways to reach potential customers and engage them with your product or service.

However, trying to figure out where and how to get started can be overwhelming. That's why I've put together this "quick start" guide, which contains the three most important flows you need to have set up right away.

1. Welcome Flow

A welcome flow is the perfect way to present yourself and your webshop. You want your customer's first impression of you to be a positive one, so make sure you take the time to create a few engaging emails that introduce yourself and provide useful information about your shop.

This can include things like:

✅ Special offers

✅ Discounts

✅ Freebies

✅ Valuable content - help them achieve their goals

✅ Shipping policy information

✅ Warranty and return

✅ The benefits they will experience by choosing your product or service

✅ social proof (happy customers)

By providing valuable content in your welcome flow, you will not only leave a good first impression, but also encourage customers to return in the future.

Remember that if you plan your welcome flow properly and purposefully, it will have a great impact on your customers' experience and loyalty. By following these recommendations, you are well on your way to success!

2. Lost Basket Flow

Lost cart flows are emails that are sent out when a customer has abandoned their cart without completing the checkout process. This is an excellent opportunity for you as a webshop owner because it gives you another chance to make a sale.

The key here is timing - make sure you don't wait too long before sending your missed basket emails. These emails may contain:

✅ Free shipping

✅ Incentive or discount

✅ Frequently asked questions

✅ Social proof (happy customers)

✅ Processing of objections

✅ The benefits they will experience by choosing your product or service

3. Browse Abandonment Flow

Browse flow is sent out when a customer has surfed around your website, but has not placed a product in the basket. These types of emails are great for reminding customers about the products they just looked at.

Like lost basket emails, it makes sense that these messages include:

✅ Discounts

✅ As well as more information about the product they have looked at, typically in the form of a blog post. Once they are back on the website, they are one step closer to buying your product.

Final words:

Email marketing is an effective tool for webshops that want to increase their sales and revenue quickly and easily. The three main types of flows that you need to create right away are:

✅ Welcome flows

✅ Lost basket flow

✅ Browse abandonment flow

They each serve different purposes, but all help bring in more revenue in the end. With these strategies in hand, you should be ready to quickly set up the 3 most important flows for your webshop today!


This blog has been translated by Startup Central.