Short introduction to SEO | Startup Central
A short introduction to SEO - search engine optimization. It's about optimizing your website.
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If you're on this post, you've probably come across SEO before in one context or another. Often it will be in connection with some entrepreneurship, marketing or the internet in general.

If you would like to learn a little more about what SEO is and what you can use SEO for, then this post will be perfect for you.

What is SEO?

SEO stands for Search Engine Optimization. Overall, it is about optimizing your website so that you can control the quality of the visitors to your website, as well as the number of visitors to your website through Google.

When search engines like Google have to place your website under specific search terms, it looks at a great many different factors, so that people find the best content for each search.

Generally speaking, these factors can be divided into 3 points:

  1. Technique:
    The technical part of SEO can be difficult to understand if you have not worked much with websites before. A large part is the speed with which a computer or mobile can load your website.
    If your website loads in 5-10 seconds, it may be a sign that the technique is not quite in place. It could be, for example, that you have too many images, animations and other content on your page, which takes up far too much data. Google and users want to see websites that are loaded very quickly, so that you don't have to wait long.
  2. Content:
    SEO is also very much about content on your website. When people use Google to find information, they expect content that answers their search. Therefore, it is important to have as good content on the page as possible, so that Google would like to show your page to many relevant users. Content comes in many forms and can be anything from graphics, text, images and many other interactive things. For example, if you search for "home loan calculator", you will expect an interactive calculator that can be used to calculate a home loan.
    If you would like to be found on home buying-related words, then it would be a really good idea to write a lot of useful information on your website about home buying in particular. This can be seen, for example, on under their blog post.
  3. Authority:
    Google wants the best and most truthful content to be displayed, therefore authority matters a lot when it comes to being displayed on Google. This comes, among other things, by getting links from other websites or by writing a lot of cool content within a given niche.
    To make it quite simple, it can be compared to a positive review on Trustpilot. If you own a mechanic business and get a lot of positive reviews on Trustpilot, then that's a big sign that you're an authority in your field and produce a good product for your customers.
    Google basically uses links in the same way. If you are a local business in Horsens and get links from Horsens Folkeblad, Ugeavisen or other local newspapers, it will help to give you authority in Horsens from Google's perspective. This means that you will find it easier on Google searches related to Horsens. This is a huge advantage for, for example, restaurants, dentists, craftsmen and other companies where the customer and the company are usually within the same geographical location.

That's why Google and SEO are important to you

Every single minute, an average of 3-4 million searches are made on Google around the world. In a larger perspective, there are equivalent to 5.6 billion searches per day.

It is a very large number, but it can be difficult to understand why it is important to you. The reason it is so important is that many users can potentially be your customers. It could be users who want to find exactly your services and want to find a company that can help them further.

For example, if you do not know your geographic location particularly well, many choose to use Google to find these locations. For example, if you have just moved to a new city or are out travelling. The reasons can be many, but most importantly, it means that there are hundreds of potential customers who use Google every day.

Therefore, it is often essential to search engine optimize your website, so that you do not lose your digital presence and customers to all your competitors , who has worked with SEO.

If you would like a more in-depth introduction to SEO afterwards, please tell Startup Central which points you would like an in-depth explanation of.


This blog has been translated by Startup Central.