If you are reading this article, you have probably already had your hand in SEO and maybe also SEM. Link building is one of the permanent elements of SEO that can really boost your rankings. The problem with link building is that it can seem very difficult, unmanageable and random. This is because there can be many approaches to link building.
1. Find a list of free links
Free links usually do not give your website much value, but it can be more to give your website a natural link profile and at the same time create a reasonable variety of anchor texts. If you get a lot of strong links, you'll want to assign them anchor text that's a little more aggressive.
The advantage of using free links is that you can then have the anchor text "here", "linked here", "kokkenogjomfruen.dk" and the like. This will make the page much more natural in Google's eyes and thereby ensure that you don't get flagged.
2. Use aggressive anchor texts for strong links
If you manage to get a strong link, then it will be in your favor to use an aggressive anchor text, which will make it easier for Google to assign value to your page within the chosen word or topic. If you take kokkenogjomfruen.dk as your starting point, this could be "food out of the house".
If you use aggressive anchor texts on all your backlinks, it won't be long before you get flagged on Google and lose all your rankings. Therefore, you can just as well use free links to create passive anchor texts, after which all strong links get the aggressive anchor texts.
3. Content, analysis and outreach
So how do you get a strong link? At first it can be very difficult, as there is no manual on how to do this. One method with which I have been successful is to create some catchy content within a specific niche. After this, you can easily and easily do a Google search and find all existing pages and articles within this niche.
Once you have made a list of all relevant articles, you can then contact the writer or contact the site that published the articles. In this way, you have an approach that shows that you have shown interest and would like to provide more value to the site's readers.
One of the points that really makes a difference is how often and effectively you do outreach. One of the mistakes I often see is that you find a standard email on the web and adapt it a bit so that it fits in the context. The problem is that these media and sites receive a lot of such emails, which makes it easy to ignore.
If you want to be successful with the outreach, you must create a good first impression, which shows you in a good light, as well as what you can give the site/media. Once you have found an effective method, it is more about how you can scale your method and give it extra gas for several different media.
This blog has been translated by Startup Central.