How to make your pitch | Startup Central
If you need to make a pitch, Startup Central has prepared a pitch template that you can use. Here is a guide on how to do it.

If you are going to apply for funding, it is crucial that your pitch is right in the cupboard. It can help decide whether you get your investment or not.

A picth is a short presentation of your company. Therefore, you can also use a pitch to give customers and new employees an insight into your company.

Your pitch must therefore contain:

  • What does your company do?
  • Who is your target group?
  • Which need your company covers
  • How the company differentiates itself from the competition
  • How your business can scale

Your pitch ensures that you don't lose the thread along the way and that your recipient gets a quick presentation that they can decide on immediately.

If you want to know more about pitch deck, you can read here.

As a member of Startup Central, you have the opportunity to fill in your own pitch in a template that we have prepared and which has resulted in us getting investment.

If you are not a member yet, you can become one here.

Sign up

When you are logged in to your profile, the image below will appear. You have two options to access the pitch. The two ways are marked in red in the image below. You can press respectively "Tools" in the menu or the icon with the toolbox.

When you have clicked on either "Tools" or the icon with the toolbox, you will get to all the Startup Central tools, if you scroll down a little, the image below on the left will appear on your screen. Here you can press "New pitch" and start filling in the template. You can also see the pitches you have already made. They appear under "Completed pitches". The pitches you have not yet completed are under "Open pitches".

You can always correct your pitches. You can send the completed pitches to our coaches through the platform. You do this by selecting the coach you would like to send your pitch to and then selecting the pitch you would like to send, as shown in the image below to the right.

If you press "New pitch", the image below on the left will appear. Here you fill in the two fields. Give your pitch a unique name so you can distinguish it from the other pitches you make.

Press the red button in the bottom left corner with the text "Start making your pitch deck". Once you've done that, the image below on the right will appear.

Here you see all the points that are important for your pitch. It is not necessary to fill in all the points at once, fill in the ones that make sense for you and your company. And remember that you can always go back and change them.

You can jump back and forth in your pitch by pressing the "Previous" and "Next" buttons at the bottom of the screen.

In the above picture in the menu on the left you see "ticks", these mark that you have filled in all the fields in that point. The "3 dots" indicate that you have filled in some of the fields below the point.

If you don't have time to fill in your entire pitch, you can always press "Save as draft" in the bottom left corner. Then they will be saved under "Tools" à "Open pitcher".

When you have filled in all fields that you found relevant, press "Mark as completed". You can find your completed pitches under "Tools" à "Completed pitches". As previously mentioned, you can always go back and change it.

If you have questions about your pitch, you can always contact our coaches - read a guide on how to do it here.

Download your pitch

Go to your completed pitch you want to download. Press "View as one page" in the bottom left corner and follow the instructions shown in the images below.

You now have your pitch as an HTML file. If it should be a PDF, simply press CTRL+P and save as PDF.


Do not hesitate to contact our coaches if you have any doubts.