Social media can be a great place to promote your brand, but hard work can also be wasted quickly. As an entrepreneur, you have many balls in the air and it can therefore be difficult to put huge amounts of time and energy in learning about algorithms and remembering to post several times daily. Therefore, in this post I will give you some of the tips and tricks I've learned, to get more commitment, get more followers and automate my Instagram. If you also sit with an Instagram profile and try to guess what and when to post, this post is just for you. You do not need to be an expert or spend huge amounts of time implementing these tips. You can start already today.
Choose a color theme for your profile
As with your brand's visual identity, you probably have some colors that go again. The same should be visible on your Instagram profile. Instagram is a very visual media and it is important with a coherent expression in color and style. Choose 5-6 colors that match and switch between them in your posts.
This makes your brand recognizable and your feed will have a more slippery transition to the eye.
Be specifically in your bio
When potential customers visit your Instagram profile, it is crucial that they understand why they should follow you. Choose 3 things you offer in your content. I make skin care and have chosen the following values myself:
- Skin Care Tips
- Motivation
- Product Information/Promotion
So my followers and potential followers can learn through my posts, learn about skin care, learn about my product and be inspired to focus more on their own skin.
In addition, remember that the headline/name seen first on your profile is read by Google, so remember to be clear in there who you are or what you are doing.
If you want more options in the link in Bio, you can associate Linktree. It is super easy and free to add and gives your followers more options than just landing on a simple landing page. You can find it at www.linktr.ee
Create delicious content easily
You no longer have to be a graphic designer to make posts that catch. Use if necessary. Canva to design your posts or just inspiration. Remember to hold on to your color theme, for a delicious and recognizable feed. If you choose to make videos, make sure the cover image does not interfere with or destroy your feed. Choose any. A cover image that creates interest when seen alone.
Apps like Mojo, Typorama and Pixaloop are super good apps for creating delicious effects and making stories that catch people's interest. Mojo is perfect for storama, typorama has great options for fonts and with Pixaloop you can make effects over your images with eg glitter and snow that help to capture interest.
Get an overview of your feed
With Preview you can see your entire Instagram feed before posting. You can thus move around pictures and see how they fit together and better plan your color theme. Just remember that Instagram is moving on the pictures as the first 3 photos appear first, so check several times if it now looks the way you want.
Use matching images on your highlights
Highlights are a great place to highlight eg news and discount codes or make a Q&A. Here you can add past stories and make your own cover image to suit your style.
On Instagram it can be a struggle to stand out among the millions of images that are constantly posted and therefore it is important that when potential followers land on your profile to create the best options, to make that person follow as they Otherwise, can quickly disappear again. Instagram is as much a business card of your business and brand in these times as a website can be. Be specifically and exactly in what you want potential followers to know and have fun creating a lot of delicious content. And remember, it's not always the most perfect content that performs best. Create value, learn from you and inspire your followers so they want to follow you.
Good luck with your Instagram travel.
Maja Frausing, Founder of Frausing Beauty
This blog has been translated by Startup Central.