Your webshop runs from there. Sales are ticking in. Everything is good.
Many sit back here. These are typically the webshops that continue to be a leisure project.
If you want to give yourself the best growth conditions, now is the time to start optimizing. I have collected 10 suggestions for easy optimizations that you can start with.
10 easy optimizations that can increase your conversion rate
If you are still green as a webshop owner, you can typically count on a conversion rate of 0-3%. More established webshops can be around 1-2%. Then you have little to hold your results up against.
You can keep an eye on your conversion rate with this calculator:
Conversion rate = (number of conversions / number of visits) *100.
And then to the 10 easy optimizations:
Velocity
Test your webshop's speed with Google's own speed test. It gives you a quick analysis and concrete suggestions for improvements. Often these are image files that take up too much space or more technical issues that slow down the speed.
Mobile friendliness
Always test mobile viewing when you update your webshop. It is a matter of ease of use, which can be decisive for whether the customer is willing to complete a purchase.
Especially test your payment solution on mobile. Can you complete a purchase without hassle?
Payment methods
There are now countless payment methods. The most important thing is that you clearly show how you can pay in your shop - preferably early in the purchase process. It's really a killer if you get to the basket and then lack a payment method that you can use for something.
Put a picture with your payment services in the footer and you're covered:
If you want to be a bit ahead here, you can look at what the young people prefer to pay with. These are probably solutions we will see more of.
If you sell abroad, you must be aware that there are often completely different preferred payment methods in play.
Shipping price
The freight price is a real competitive parameter. Try out a few different scenarios and see what works for your shop.
If you use a fixed shipping price, you can try to combine it with a free shipping limit a few hundred kroner above your average order size. Maybe it can make more people throw an extra product in the basket?
You can also run a trial period with cheap or completely free shipping. It is possible that it will pay off for the turnover in the long run.
Cut-off time
If you have a setup that allows for fast delivery, you can benefit from being clear about your cut-off time - the time of day at which the customer must place an order with you at the latest if it is to be processed the same day.
That kind of security for fast delivery can increase the conversion rate - and save you calls and questions in the chat.
Buttons
Your buttons should help you secure a sale. This is most likely to happen when you limit yourself to one desired action on each page.
You can work with both color and text on the buttons. Use button texts that tell what happens or what you get when you click. Make sure the important buttons have a prominent color. These will typically be purchase buttons, but it can also be other buttons that guide the customer to the next step in the purchase process.
Service info
Visible important information such as delivery time, shipping price, payment methods and contact details. Even if you are not necessarily competitive in all areas. Transparency often means more.
In the example here, important information is supported with a relevant icon for shipping and a green color that signals “in stock”. Additional shipping information and contact information is in a fold-out function below the button, which in itself appears important (which it is) with the green solid color.
Basket
Once the customer has arrived at the basket, it is important to remove unnecessary noise and help them stay focused. There must be only one way forward: Buy now (or shop more).
Be sure to answer important questions, but avoid over-communicating.
Recommendations
Selling is about trust. I will only buy something from you if I trust you, your store and your products.
When you collect and display reviews of your shop and your products, you build credibility.
Also likes to make active use of labeling schemes and external systems such as Trustpilot. Do like this shop that clearly displays reviews:
Customer service
In the middle of it all, don't forget the good customer service. It can quickly become more expensive to acquire new customers than to retain the customers you already have.
A good repurchase rate is an important key to stability and growth. If you can get first-time buyers to buy again, there is a shorter path to loyal customers.
What type of customer service do your customers need? Are we out of ordinary friendly helpfulness? Or is it more of a cash service in the form of concrete guidance, installation and repair?
Targeted customer service can quickly turn a bad experience into a good recommendation on Trustpilot. If it does, it's worth all the effort.
This blog has been translated by Startup Central.