A keyword analysis is quite important to form a starting point for your online presence. That is why in this article we have collected 4 tools that you can use to do good and sensible keyword analysis.
Google Keyword planner
Keyword planner is a free tool that Google offers when you create a Google Ads account. Inside the tool, you can search for broad terms such as "fat freezing" and then select the language and location. Google will then suggest various relevant search terms.
The tool provides an estimate of the number of monthly searches, as well as how much it will cost to advertise on the applicable search term.
The advantage of Google's keyword planner is that it is free and works quite intuitively. You can adjust the suggestions according to language and location, which makes it more effective than, for example, Google's autofill on some points. In addition, keyword planner is free.
The disadvantage of keyword planner is that it sometimes has a longer loading time, and the numbers are not always accurate. That is why it is important to be critical again.
Google autofill
Google's autofill on their search engine is also effective in finding previous terms. For example, if you search for "fat freezing", it will suggest the words "Odense, Esbjerg, Copenhagen, it works, [fat freezing prices][1] and more". These keywords have been searched for by other people in the past, which indicates some volume. However, you cannot directly estimate the search volume using Google's autofill.
The advantage of Google's autofill is that it is free and really easy. The disadvantage of Google's autofill is that you cannot directly estimate the search volume and at the same time it can give a wrong starting point in the keyword analysis if you don't think critically.
Ahrefs keyword explorer
Ahrefs is a premium SEO tool, which is often the most important for many SEO experts. In their keyword explorer, you can type keywords and therefore be able to see who ranks for these words. When you know who ranks on the keyword, you can do a deeper analysis of what is required of content to rank on the same terms. This can be, for example, more backlinks, different content and something else entirely.
In addition, you can also see which keywords your competitors prioritize on Google and thereby form a basis for doing the same now that they have done the processing.
The advantage of using Ahrefs is, that you really don't need other tools to do a good SEO job. In Ahrefs you have all the essentials and therefore you do not have to be trained in several different systems.
The disadvantage of Ahrefs is mainly the price, as it is a premium tool. Besides the price, Ahrefs can sometimes be slower to load new pages, and it has a steeper learning curve.
Keywordtool.io
One of my personal favorites is Keywordtool.io, which combines Google's autofill and Keyword explorer. You thus get far more suggestions for search terms and at the same time an estimate of the search volume and the price for advertising.
The advantage of this tool is that it is very fast and simple. The disadvantage of the tool is that it costs money.
Therefore, I would not recommend the tool if you have a small business, but if you are in an SEO company, it is well worth it.
[1]: https://www.haderslevwellnesshus.dk/index.php/priser /fat freezing
This blog has been translated by Startup Central.